Our values

We stand for the highest quality, honesty, transparency, reliability and trust - inspired by Japanese perfection.
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Quality - The pursuit of excellence

We are blown away by the constant pursuit of perfection and quality in Japan. In order to make this first-class experience accessible to as many other people as possible, we set ourselves and our products the highest standards every day. 

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Honesty - Trust needs to be earned

We only provide information that we have researched in detail or tested ourselves and that we can fully commit to.

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Transparency - Openness to build bridges

We communicate openly and honestly about the ingredients of our skincare products and their origin. We provide clear insights into the production methods and effects of the ingredients used by our manufacturing partners.

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Reliability - You can always count on us

When we promise something, we keep it.

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Trust - With handshake quality

Every product we offer has been tried and tested by us. We want our fellow human beings to be able to trust that we only offer products that we ourselves find good and effective.

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Discover the secrets of Japanese skincare

Each of the Japanese skincare brands we offer has been carefully selected. Find out more about the brands, where they come from and what makes them so special:

J-Beauty from Okinawa

RUHAKU

Gold from the Kanazawa river valley

MAKANAI

Beauty elixir from Aizuwakamatsu

EAU DE KI